In business communication, every impression you make should be a building block in your relationship with you prospects. The best way to ensure that your impressions are building consistent awareness is to be sure that they are in total synergy with each other.
As much as we would like to believe it, different communi- cation service providers don’t often play well together. This has a lot to do with creative ego and the need to be in complete control of any projects. Or it can have a lot to do with lack of communication experience.
Conventional ad agencies and marketing companies tend to use a lot of freelance suppliers, and consequently their clients end up paying hefty mark-up fees for those services. But this doesn’t have to be the case. Because now there are highly workable alternatives.